IT'S DELICIOUSLY DIFFERENT.
FOOD TURNED AGAINST US OVER YEARS.
If you’re are like most of us, you too grew up on samosa’s, vada pav, chips, chats, namkeens, fast foods, candies, sandwiches and burgers. With small pocket money, you too choose to eat whatever tasted good. And often it was made tasty and available everywhere cheap. You too either never knew or ignored the impact of these habitual consumption on our longevity.
It's time to push back. You deserve control over the choices of your food. You deserve to eat the cleanest, natural & delicious food. You deserve a company, and products, which is aligned to your interest.
That’s us, that’s PIP’S. We promise to make it fun for you.
OVER THE YEARS WE LOST CONTROL ON HOW WE FED OURSELVES.
We think there are a couple reasons for this. First, there are limited healthy options and the fast paced changing lifestyles that are making us look for easy choices. We're talking white flour, oils, salt, processed sugars, and animal fats. These are the core ingredients that the biggest food companies are using to make the food that is all around us. And it's not that these big companies don’t care. In fact, they do care. But it is hard to do anything different.
And it's not just a limitation of options, it's a mindset. The world does not believe it’s possible to have healthier, sustainable food that is also affordable and delicious. That keeps anyone from even trying.
We’ve taken on that challenge.
WE'RE ON A MISSION TO FIX THE WORLD THROUGH FOOD.
Modern foods are thick on taste, but thin on philosophy. Everyone’s eating, but most are not eating well. People just don’t know how to get better on food and existing system isn’t helping. What’s missing is a fresh approach born from a different perspective. A completely new philosophy on food.
The question that fuels us to do it right.
HOW DOES THE WORLD LOOK LIKE, IF WE START OVER IN FOOD?
The PIP’S Way. We have been doing it since 2016. We started with this idea that we would make foods that are really easy for people to eat well. We’ve built a movement taking one step at time, we made the simplest underdog food category the most flavourful, delicious and presented to you in the cleanest form. It was called PopiCorn. We sold over 80 million units of it from then.
THE PIP’S WAY MANIFESTO
PIP’S is built on these foundational ideals. While the food industry has been struck with a blank stare for years, PIP’S has a clear point of view. Here’s what we believe, here’s what matters to us.
It starts with the choices. We choose plants to make it better for you.
There happen to be over 300,000 of them. 300,000+ species of plants all around the world that have never been explored for how they can make our snacks, cookies or bakery or chocolates or spreads for that matter better.
Over the years we got better on food and most importantly how to make it better for you, How do you do that? We created a system, a system that would last for next 100 years. How would that change things? And what would we need to do, day-to-day, as a company, to make that happen?
So, we literally started to explore them by hand. The interest was finding plants that, because of their health, sustainability impact and potential to make delicious food, will help us achieve our mission. Then, because we want to do this in our lifetime, we built a technology platform to explore them faster and look even closer and track them at every stage.
Today, our products can be found online, big box retail stores, stores next door, coffee shops and more.
We are subversives, we are revolutionaries. We are team of foodies, technologists, engineers, scientists, came together to Fix the world through food.
Bringing delicious, healthier and more affordable food for everyone, everywhere.
|So, that’s our mission. It's 4 years in the making, and we have a long way to go.|