For us, food is a feeling. It deserves to be better. So we reimagined it around an original, new philosophy called The PIP’S Way. Our motivations are revealed in the manifesto. It starts with the choices. We choose plants to make it better for you. We believe food should be Right for our bodies & for the world­. Should be affordable. “It should be unthinkably delicious”. And it should be fun to eat.

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